You Need To Bid For Attention, Not Impressions

It's 2016 and majority of brands are still marketing like it's 2011. So, you have a Twitter account? That's freaking great. Nobody really cares unless you are engaging with the right people and getting their attention. So, you have a Facebook ... [continue reading]

[HOW TO] Carve Out a Solid Social Media Strategy – Lessons From Buffer

What does it take to be successful in the social media space? Is it more followers? Maybe more RTs? Possibly increased engagement? Generate more sales? Chances are all of the above and then some. Social media marketing remains a questionable area for ... [continue reading]

What Does Content Marketing Evolution Mean For Your Business?

You've heard about content marketing and its importance within today's digital marketing mix. It's not anything new or at least I'd hope not for you and your business. The challenge with content marketing these days though pertain to substance. Yes, ... [continue reading]

Don’t Ignore Accelerated Mobile Pages (AMP) In Your SEO Endeavors

It is quite evident that Google is indeed in full pursuit of an internet takeover. Especially since the introduction of Accelerated Mobile Pages (AMP) back in October 2015. Accelerated Mobile Pages (AMP) are intended to help deliver articles at a ... [continue reading]

Expanding Your Twitter Following with New Anchor App

In a previous post I talked about the new Anchor app that launched on February 9, 2016. Not only that but it was also an unofficial guide on how to disrupt the airwaves. At this point in time I am truly convinced that Anchor is an evolution of public ... [continue reading]

Focus on Substance Over Quantity in Your Content Marketing Initiatives

Content marketing is undoubtedly a viable method for building a solid business. It helps build an audience, provide perspective, and establish a solid community of followers. No, I am not speaking of a cult type of community. More precisely building ... [continue reading]

Anchor: A Beginner’s Guide to Disrupting the Airwaves

A new free mobile app is truly disrupting the face of podcasting. Anchor launched on February 9, 2016 for iOS users with the intent to change the digital airwaves forever. The New York-based startup is led by co-founders Nir Zicherman and Michael ... [continue reading]

Google Flash Ads Going Away: Does It Impact SEO?

In a recent announcement Google made it clear that they are firm on moving away from Flash once and for all. What once used to be a cutting edge technology to use for advertising purposes will soon be no more. Google is officially making the shift ... [continue reading]